A plug-and-play export pathway helps regional brands reach Asia without building overseas operations
Updated
March 17, 2026 1:01 AM
Coupang headquarters in Silicon Valley. PHOTO: ADOBE STOCK
Two western Pennsylvania companies — Kate’s Real Food and Healthy Origins — are expanding beyond the U.S. through a partnership with Coupang.
Coupang, a U.S.-technology and Fortune 150 company, operates one of the largest e-commerce platforms in South Korea. It allows American sellers to reach customers overseas without setting up their own distribution networks. Businesses ship products to a domestic Coupang logistics facility. From there, the company manages storage, fulfillment and delivery directly to customers abroad.
For Kate’s Real Food and Healthy Origins, this system opens the door to new markets without requiring on-the-ground operations. Kate’s Real Food makes organic energy and protein bars. Healthy Origins is a family-owned supplements business based near Pittsburgh. Both are now selling to customers in South Korea and in Healthy Origins’ case, Taiwan as well.
That structure addresses a practical gap for growing brands: how to access international demand without building international operations. Instead of navigating foreign warehousing and retail partnerships independently, sellers plug into an existing marketplace and logistics system.
“At Coupang, we’re proud to help thousands of American small and medium-sized businesses, agricultural producers and larger brands sell their goods to customers around the world”, said Coupang vice president Bill Anaya. “We’ve built an innovative, AI-driven export engine that enables great American entrepreneurs — like those who created Kate’s Real Food and Healthy Origins — to expand their horizons, find new revenue abroad and keep growing their local teams".
For Kate’s Real Food, the move marks its entry into South Korea for the first time. For Healthy Origins, the results have been measurable. The company reports that sales of its products on the platform have increased more than 50% year over year since partnering with Coupang. It has also expanded into Taiwan.
“Partnering with Coupang has been a significant step forward for our business”, said Bret Eby, CEO of Healthy Origins. “Coupang makes it easier to deliver a great shopping experience and we’ve appreciated the collaboration and support throughout the process. Its scale, efficiency and consumer reach in Korea are unmatched and launching on Coupang allowed us to elevate our presence and connect with customers in a much more impactful and direct way”.
The broader relevance lies in the model itself. Digital marketplaces are building integrated cross-border infrastructure. That shift changes what international expansion requires. Smaller regional brands no longer need to replicate warehousing, logistics and retail partnerships in every new market. Instead, they can plug into an existing system and reach customers abroad.
In this case, two Pennsylvania companies are doing exactly that. Their expansion illustrates how platform-led trade is reshaping the path from local operations to global reach.
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Six technology companies showcased solutions for financial research, wealth management, consumer insight and security to investors and institutions.
Updated
November 14, 2026 11:54 PM
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Arnold Lau and King Leung (back row, fourth and fifth from left), Associate Directors-General of Investment Promotion at InvestHK, join the Ventureport team and representatives from the six technology companies. PHOTO: VENTUREPORT
Ventureport hosted the soft launch of InvestHK’s Fast-Track Connect at its AI+ Tech+ Finance+ gathering on 30 October, bringing more than 100 guests to Pier 1929 in Wan Chai.
Sponsored by InvestHK, the event brought investors, institutional representatives and technology companies together to explore investment and business partnerships. Six companies took the stage to showcase software solutions for financial professionals, consumer research, local AI computing and digital asset security.
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The Acting Head of Startups, at InvestHK, Chin-yung (CY), and the Senior Vice President (Fintech), Pauline Fan, introduced Fast-Track Connect. They explained how the agency’s international network connects it with technology companies seeking investment, customers and business opportunities in Hong Kong.
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Their remarks also highlight the need for a more structured approach to build these connections. Investors need easier ways to identify companies that match their interests, while institutions seeking new technology need access to businesses whose products could support their operations or benefit their customers.
To address this need, Fast-Track Connect provides an online platform where technology companies can publish profiles outlining their products and funding needs. Investors and corporate participants can identify relevant businesses and contact them to explore potential investments or collaborations. Service providers and community partners are also part of the platform. Alongside investors and corporate participants, these groups are designated as Champions on the platform.
Curated by InvestHK and supported by the Financial Services and the Treasury Bureau, Fast-Track Connect builds on the Global Fast Track Programme. It aims to help local enterprises expand into Chinese Mainland, Southeast Asia and other markets.
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AlphaPai, an AI-powered investment research platform developed by financial technology company RabyteTech, presented tools for financial research, including gathering data, monitoring financial instruments and comparing information from corporate earnings calls.
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At the event, the team explained how users can give research instructions in everyday language, while the software retrieves and processes information to prepare reports and presentation materials. Examples included tracking market developments and comparing company statements over time. The team also emphasised the importance of traceable sources, allowing analysts to verify the information behind their research.
A2B2.AI, a fintech startup, presented AI- powered tools designed to support investors and wealth advisers. Its specialist AI agents—software designed to carry out particular tasks—help prepare client meeting briefings, monitor financial products approaching maturity and identify market developments relevant to individual clients, according to the team.
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For investors, the tool can help make sense of lengthy documents provided by advisers and bring information from different accounts together to assess risk exposure. For wealth professionals, the tools support preparation and follow-up around client meetings.
The team described its approach as combining AI with human expertise to support financial decision- making. It also clarified that the platform does not execute investment transactions on behalf of clients, leaving those decisions and actions in their hands.
Preferences AI, an AI startup specialising in synthetic consumer research, presented simulated consumer profiles that businesses can use to explore how different audiences might respond to products, pricing and marketing messages. These profiles generate modelled responses rather than feedback from people directly interviewed or surveyed.
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The company described that its profiles are grounded in population data and account for differences between local audiences Businesses can use them to explore pricing or packaging options, as well as ask follow-up questions to understand the reasons behind a particular response. The team also discussed testing its models and working with academics to help validate the approach. It said the technology could help businesses explore consumer preferences more quickly.
ByteFuture, an AI infrastructure startup, focused on running AI on users’ own hardware. It introduced Olares, its operating system, and Olares One, a device designed to run AI models and applications locally.
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Its applications included personal assistance, financial research and content creation. The team argued that users handling private documents or proprietary trading strategies may prefer to retain that material on equipment they control.
A demonstration of AI-generated video illustrated creative work the team said could run locally. It also described applications and agents available through its software marketplace.
PureGlobal, a fintech company, addressed digital asset custody: the systems used to safeguard access to digital assets. Its team described technology for protecting access credentials and supporting offline transactions without a conventional internet connection.
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The presentation focused on infrastructure for institutions holding and transferring digital assets, including security under different operating conditions.
SlowMist, a blockchain security firm, examined the risks of giving AI agents permission to read information and perform tasks. Its examples included malicious instructions concealed in material an agent might encounter and attacks exploiting access granted to software.
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The team discussed security auditing, monitoring and investigations alongside risks arising from third-party tools and an agent’s stored information. One scenario involved exposing a wallet’s recovery phrase, which can give someone control over its assets.